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Holding Details
Barcode
30053003553941
Home Location
Paris-Bourbon
Call No
659.1092 WAYL
Title
The angel in the marketplace : adwoman Jean Wade Rindlaub and the selling of America / Ellen Wayland-Smith.
Author
Wayland-Smith, Ellen, 1966- author.
Collection
Adult 600-699
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Barcode
Call No
Created On
Issue Name
Circ Status
Paris-Bourbon
30053003553941
659.1092 WAYL
9/17/2021
Available
Catalog Details
Personal Name
Wayland-Smith, Ellen, 1966- author.
Title Statement
The angel in the marketplace : adwoman Jean Wade Rindlaub and the selling of America / Ellen Wayland-Smith.
Production, Publication, Distribution, Manufacture, and Copyright Notice
Chicago : University of Chicago Press, 2020.
Physical Description
pages ; cm
Content Type
text txt rdacontent
Media Type
unmediated n rdamedia
Carrier Type
volume rdacarrier
Bibliography, Etc. Note
Includes bibliographical references and index.
Formatted Contents Note
Introduction: Odd adman out: who was Jean Wade Rindlaub? -- A tale of two gospels -- The angel in the marketplace -- A clean rinse and a fresh start: the magic of soap -- Of makeovers and movie stars -- Community is correct -- Back home for keeps -- Believe in Betty Crocker -- The "New Togetherness," or How adwomen learned to man up -- The liking of Ike: television, anticommunism, and magical thinking -- The power of positive thinking -- Chiquita Banana and the politics of kitsch -- A second look at the second sex -- Epilogue: The service ideal, revisited.
Summary, Etc.
"Ellen Wayland-Smith's ambitious and revealing book is in one sense a biography of Jean Wade Rindlaub, a major yet little-known figure in postwar American advertising, responsible for many of the most influential campaigns for domestic products (Betty Crocker, Chiquita Bananas, etc.). Yet it goes much farther by plumbing not merely midcentury American corporate capitalism but the religious and geopolitical beliefs that advertising embodied and propounded. Rindlaub's own Calvinistic beliefs and her embrace of the corporation were central to the commodification and repackaging of American women's needs and desires in the postwar world. This is riveting cultural history built around a fascinating yet normative woman who used her considerable power in the workplace to encourage other women to stick to their kitchens, both figuratively and literally"-- Provided by publisher.
Subject-Personal Name
Rindlaub, Jean Wade, 1904-1991.
Subject Added Entry - Topical Term
Businesswomen United States Biography.
Subject Added Entry - Topical Term
Women in the advertising industry United States History 20th century.
Subject Added Entry - Topical Term
Advertising and women United States History 20th century.
Subject Added Entry - Topical Term
Advertising United States History 20th century.
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